by VSA Prospecting | Jun 13, 2023 | Appointment Setting, Call Center, Cold Calling, Inside Sales, Lead Generation, Perspectives and Opinions, Telesales
Think about the last time you received a cold call … or any phone call from a stranger. You’re naturally leery, and very possibly annoyed. Unless the person on the other end of the line says something to establish and build trust during the first few seconds of the...
by VSA Prospecting | May 22, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Lead Generation, Newsletter, Perspectives and Opinions, Telesales
Cold calling is an effective lead generation strategy when done right, but it’s not for the faint of heart. It’s hard enough to get your target prospects to pick up the phone, let alone to get them to listen to your message and agree to take the next step in the sales...
by VSA Prospecting | Apr 25, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Inside Sales, Newsletter, Perspectives and Opinions, Telesales
Any sales rep who makes cold calls knows there’s a strong possibility they’re going to reach a voicemail recording, especially if they’re dialing a prospect’s cellphone. That trend has only gotten worse in recent years. With the rise of robocalls and various phone...
by VSA Prospecting | Mar 22, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Lead Generation, Newsletter, Perspectives and Opinions
There are a multitude of factors that impact the results of a lead generation calling campaign. The target list, the message, the technology, and the overall strategy all play a major role in a program’s success or failure. Ultimately, though, it comes down to the...
by VSA Prospecting | Mar 17, 2023 | Branding, Information Technology, Lead Generation, Perspectives and Opinions
Anyone who’s ever worked in an office has experienced the frustration of disruptive technical issues and panicked calls to the company IT specialist interrupting their workflow. There’s no more helpless feeling than being unable to get your work done while the...
by VSA Prospecting | Feb 8, 2023 | Branding, Call Center, Lead Generation, Perspectives and Opinions
A week before Valentine’s Day, it’s impossible to avoid the barrage of ads for jewelry, flowers, chocolate, and similarly themed gifts. For people who aren’t in a romantic relationship, it can be a depressing or at least annoying time of the year. But love is about...
