After earning an MBA from The Wharton School, Valerie had held marketing management positions in large corporations and consulting roles at PricewaterhouseCoopers and KPMG Consulting. All of these roles had involved call center operations and direct marketing.
“Starting my own business was never something I thought about,” Valerie remembers, “Until I realized I had more of an entrepreneurial spirit than my corporate peers. I gravitated towards building something new. I loved generating tangible, quantifiable results that directly impacted the bottom line.”
VSA’s first client was an Elder Law Attorney who wanted some telephone calls made to connect him to other professionals who served seniors and their caregivers.
From there, the business started to take off. When more of Valerie’s colleagues realized that her team could make sales calls, VSA branched into B2B Appointment Setting, mostly for local businesses in the area. With each successful campaign, word started to spread, and we were increasingly approached by larger, more complex clients.
Today, VSA consists of over 100 employees working out of offices in both Westmont, NJ and Philadelphia. We are among the nation’s most sophisticated B2B prospecting firms, focusing on complex products and services and intricate, customized prospecting processes. Meanwhile, our technology infrastructure has evolved to match: We have state-of-the-art voice, data, CRM, database and other software capabilities that are second to none.
Our clients are no longer just local businesses, either. Most are funded start-ups, middle market, or enterprise companies that span multiple industries and are scattered throughout the country. VSA even counts several international firms as clients.
And though we’ve come a long way from the six phone lines initially installed in Valerie’s family room, VSA has still retained our employee-centric atmosphere and family room feel. Knowing that staff turnover is a huge issue in our industry, we work hard to maintain an excellent office culture that makes our employees feel at home. In turn, this allows us to attract and retain some of the most talented employees in the industry. We’ve been recognized multiple times as one of the region’s best places to work.
“We’ve incorporated technology, processes, management practices and metrics that enable us to serve the most complex clients, and markets—all without losing our family room feel. It’s incredible to think back on how far we’ve come.”