For six years, VSA has worked with a medical billing technology company who sells into hospital based physician practices where the decision maker is found at the hospital, private practice, or other facility where medical services are performed. The client needed an outbound call center to navigate their B2B initiatives.
Healthcare practices and people are always changing. Hospitals are divesting, larger practices are buying smaller practices, and smaller practices are merging; therefore, contacts at those organizations are always changing. Decision makers who were the chief or Chairman of the department increasingly become the CFO of the practice or the Group President who may not practice at the hospital. Hospital names and practice names change as do competitors and structure of their contracts. To get control, they trust VSA with telemarketing: List Updates, Lead Generation, Lead Qualification and Appointment Setting.
These healthcare practice and personnel data changes require a strategic, investigative approach that can be replicated. Understandingly, this information is also virtually impossible for an internal team to gather and maintain. VSA addresses these challenges head-on, and our skilled representatives consistently:
• Enhance the integrity and accuracy of list by updating decision maker names, titles, locations
• Uncover inside information on the outsourced billing providers and practice management companies used, length of contract and receptivity to change
• Identify competitors, hospital/group mergers, trends towards multi-specialty groups, and regional trends
• Secure appointments for the sales team
VSA’s unique approach and methodology has allowed the client to
• increase effectiveness of campaigns
• get the edge on competitors by gathering data on those who are faltering, merging, or changing direction
• reap a 10-to-1 ROI by delivering 1 large hospital and 2 large healthcare centers (worth 10x the VSA investment)
VSA is a premier telemarketing, lead generation, and appointment setting firm that excels in program creation and execution for clients with complex products and services that require customized prospecting methods. From healthcare and logistics to software and energy and more, we work across all industries and reach all levels of contacts to improve campaign and lead generation performance. For more information about how we work with clients, contact us or call 856-240-8100. Click here to visit our Resource Page to learn more.