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We’re Thankful that Our Clients Are Thankful for Us

Nov 16, 2021 | Branding, Lead Generation, Newsletter, Perspectives and Opinions

VSA has a lot to be thankful for this Thanksgiving. At the top of the list are our employees and our clients—without either group, we obviously wouldn’t have lasted 20 years … and counting!

In the case of our clients, we’re thankful for their continued partnership and the confidence they’ve shown in us to become extensions of their company.

We’re especially proud of the fact that they’re also thankful for us.

Our clients have expressed their gratitude in a variety of ways—from renewing contracts, to expanding their programs, to offering referrals, to sharing glowing reviews online.

Here, courtesy of the B2B ratings and reviews website Clutch, are 10 reasons business executives have recently given for being thankful they’ve partnered with VSA:

1. “They’ve been highly participatory and are fantastic at reporting and communicating.”

Working with VSA is a truly collaborative experience—from the start of the onboarding process through the duration of the campaign, our team stays in constant communication with our clients, ensuring that any questions or concerns are addressed immediately. We provide weekly reports and status updates and hold regularly scheduled meetings, guaranteeing full transparency.

2. “Their team is very flexible and accommodating of any feedback we give them.”

We are not afraid to pivot if programs are not yielding the desired results. Our two decades of lead generation and appointment-setting experience have helped us develop multiple strategies for meeting our clients’ needs. But we also understand that each company we work with is unique, so we are always open to developing new approaches on their behalf.

3. “We get a lot of compliments from our clients about VSA’s professionalism.”

Sales are built on successful relationships, and successful relationships often begin with a positive first impression. VSA’s Business Development Representatives (BDRs) are adept at making sure our clients’ relationships with new prospects get off to promising starts. We are professional and polite on the phone, confident without being pushy. We understand we are directly representing our clients—it’s a responsibility we take very seriously.

4. “They were able to help us meet our objectives and learn more efficiently than we would have been able to on our own.”

Our goal on most programs is to set appointments. But sometimes, we can be equally valuable by providing marketing insights vital to our clients’ future planning. In this case, we were tasked with sourcing new vendors to allow our client to scale quickly. We were given a variety of evolving tasks, and each time, we were able to deliver the information the client asked for.

5. “It’s not just a calling campaign to them; they really want to understand our customers and us so they can do the best job possible.”

Anybody can do some quick online research, jot down a few notes, and attempt to fake their way through a business call. But their ruse will not last long. Soon enough, the prospects they’re calling—and the clients they’re representing—will catch on to their lack of preparation. That’s never an issue at VSA, where everybody involved in a program receives extensive training about the client, its offerings, and its customer base. And the learning doesn’t stop once the calling begins; VSA’s program managers meet weekly with the BDRs to discuss trends, review calls, and share supplemental materials.

6. “VSA is very prudent with our spending, as they want to be an efficient sales lead partner.”

Plenty of companies will gladly take their clients’ money, regardless of the value of the service they’re providing. But we know that with many calling campaigns there are peaks and valleys, based on factors such as the time of the year, the number of viable leads, and the products or services themselves. It doesn’t always make sense to devote the same number of hours to a program each week, which is why we work closely with our clients to optimize their calling hours and their investment with us. 

7. “VSA’s employees are super happy, satisfied, and engaged … The happiness and employee satisfaction feeds into our engagement.”

It’s no coincidence that one of VSA’s core values is “building up a workplace that is motivating, supportive, and fun.” Happy employees typically make for happy clients—companies are far more likely to want to do business with people who are warm and engaging, rather than cold and cranky. From the top executives on down, our team members are always friendly and supportive with our clients, and that leaves a lasting impression.   

8. Their dynamic, how they put together campaigns, and their internal proprietary strategy of how they handle calls and emails make them stand out significantly.”

No two campaigns are exactly alike, even for similar products or services. That’s why VSA treats each new program as something special. Serious thought is given to each aspect of the campaign during the onboarding process, from the assigning of the program manager and the BDRs, to the building of the lists, to the writing of the scripts and emails, to determining the overall calling strategies. Of course, we don’t always get everything right the first time, so we’re quick to make necessary adjustments.

9. “VSA is very skilled at getting right to the decision maker and not giving up, even if they face initial pushback.”

There’s nothing more frustrating than talking to somebody with no connection to the product or service you’re calling about. Sometimes, it’s unavoidable, but the combination of VSA’s list-building expertise, advanced calling technology, and the skills of our BDRs enables us to routinely reach the right people. The average tenure of VSA’s BDRs is five years (well above the industry standard), and that experience pays off when it comes to navigating past gatekeepers, handling rejection, and speaking with the right decision makers.

10. “We’ve seen a substantial ROI as a result of our work with VSA.”

Closing deals and growing their business are the ultimate reasons companies partner with VSA, so we consider it a victory of our own whenever we help them achieve this. With every appointment we set, every opportunity we uncover, every decision maker we excite, we know we’re delivering on the commitment we made to our clients—and that’s a wonderfully satisfying feeling.

We’re so glad our clients are thankful for us, because we’re certainly thankful for them. We’re always thrilled to find new ways to help them grow their businesses—if you’re interested in learning how we can do the same for you, give us a call.

And have a happy and healthy Thanksgiving!

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