VSA Attends ZoomInfo Growth Acceleration Summit
Contact: Valerie Schlitt FOR IMMEDIATE RELEASE
July 12, 2018 – Haddon Township, N.J. – VSA recently returned from a trip to Boston to attend the 2018 Growth Acceleration Summit sponsored by ZoomInfo. VSA, Inc. is a B2B call center that runs telemarketing, lead generation and appointment setting campaigns for their clients. ZoomInfo is a company that helps businesses find the prospects they are searching for. This is the first year VSA has attended their conference.
“ZoomInfo is a vendor we have utilized to help our clients, so I was hopeful when I made the decision to send a few of my employees to their Growth Acceleration Summit in Boston,” remarks Valerie Schlitt, President and founder of VSA. “The conference was recommended to me by a referral partner of ours and it did not disappoint! Everyone who attended the summit came back beyond excited and chock full of valuable information and insight.”
Michele Plunkett, VP of Operations along with Mark Simmons, Program Manager and Peter Reifsnyder, Director of Innovation and Growth attended the conference. The Growth Acceleration Summit is a sales and marketing conference in its third year.
“What I learned at the ZoomInfo conference brought a fresh focus to the way that we train our associates, and even the way we write scripts,” says Michele Plunkett, VP of Operations. “It also affirmed what I have always believed about what we offer to our clients here at VSA, which is the quality of the conversations we have with their prospects that not only lands appointments, but also offers a deeper layer to their market research.”
“Like Michele, I was excited about what I learned about opening up conversations with prospects while at the summit,” adds Mark Simmons, Program Manager. “At VSA, we talk a lot about the value of human connection in B2B sales and the conference just hammered that home in a very concrete way.”
Interestingly, VSA has already seen tangible results from what they learned at the summit. Based on the information from the conference relayed by Ms. Plunkett in a team meeting, a program manager changed the script her team was using on an account and immediately saw results from the change.
“VSA is committed to staying on the cutting edge of the B2B sales industry,” says Ms. Schlitt. “This is why we attend conferences like ZoomInfo’s Growth Acceleration Summit. In today’s technology-driven world, it’s easy to push the value of having a conversation to the side. But it’s a mistake. This is something we have always asserted to our clients. The ZoomInfo summit not only backed up this assertion, it also offered insight into how to maximize those conversations in a way that brings great value to our clients. We will definitely be attending this conference next year, that’s for sure!”