The VSA Difference: Our Team-Based Executive Leadership
If you’ve worked with a lead gen vendor in the past, the experience might have gone something like this: you signed a contract and sent over some basic information about your offering. The vendor firm plugged that information into the same messaging templates they use for every client. Then they immediately started dialing away.
Often, that’s like putting the cart in front of the horse. What happens if it’s difficult to reach decision makers? What if the messaging is off, or there’s something going on in the market that BDRs need to slow down and address?
This is where VSA is unique; we’re able to make any needed adjustments thoughtfully and fluidly because our process focuses on overall client success—not just client hours. One key difference-maker is our team-based approach to executive management.
In spite of their busy schedules, VSA’s COO, Director of Operations, and other leaders are able to involve themselves in supporting the day-to-day operations of each of our dozens of programs. From participating in onboarding calls and BDR training to helping program managers review call results and data, they gain a bird’s eye view of everything happening across the company—and are able to fit the pieces together in a way that simultaneously enhances each individual campaign.
Team-based executive management allows us to prioritize client success in the following ways:
1. By facilitating quick communication across departments. Often, the tasks involved in improving a program extend beyond the purview of just the BDR team and program manager. For instance, if the change requires an adjustment to the CRM, calling software, or calling roster, the tech team or scheduling team must become involved. Because they see the big picture, our highly-involved leadership can coordinate and hasten these cross-department collaborations, making sure that necessary changes don’t languish under a backlog of tasks.
2. By enabling us to easily adapt strategies across programs. Since all of our program managers are interacting regularly with executive leadership, everyone gains a comprehensive, to-the-minute understanding of what is and isn’t working on every campaign. Such constant communication makes it easy to universally adopt new practices or respond to industry trends; should a certain call approach or type of messaging start performing better than expected, that approach can quickly be deployed on other, similar programs.
3. By allowing us to contextualize and interpret data. At VSA, everyone—from BDRs up—is constantly communicating with each other—be it through team meetings, manager meetings, or weekly client check-ins. This means there are always multiple perspectives, helping us to drive at the core context of what’s really going on within a campaign. In other words, our leadership team gets a huge array of contextual, qualitative data—and can provide the most accurate analysis to our clients.
4. By involving everyone in continually improving every campaign. This point might be the most obvious and the most general—but it’s also the most important! No program at VSA is the siloed project of one or two people; the success of every program is everyone’s business. The close, direct involvement of our leadership team sets the tone; because everyone works collaboratively, from BDRs up, there’s a clear understanding that every role is important.
While many B2B lead gen firms have time-tested formulas for running campaigns functionally, few provide the level of depth, insight, and collaboration that VSA’s team-based executive leadership model facilitates. This unique approach allows us to switch gears, improve, or balance out each program in a matter of days or hours—not weeks.
We’d love to speak further with you about how we do it, or even show you firsthand! Whether you’re interested in starting a new campaign or are merely curious, feel free to give us a call.