Telesales Means Working the Phones!
Last week we identified an amazingly attractive B2B sales lead for our client. This is a lead we had been pursuing for about a month. Our client had provided the company name but no decision maker name. The company is huge, with multiple locations across the globe. We needed to navigate to learn who the decision maker was, and try to reach him/her.
But, it all came together and we were successful in not only in reaching the decision maker, but in setting the appointment, too.
Our client greatly acknowledged our thorough efforts, and praised the cold caller who set the appointment.
What a high this creates for all of us: the appointment setter, our client, and the entire VSA team! It’s a recognition for hard work and tenacity. Our client’s investment in telesales had paid off. We are now motivated to do it again. We have hopped back on the saddle and to make more appointment setting calls for the next sales lead.
Here’s something to remember. None of our success with this large company would have come unless we were relentless on the phone, however. Our cold calling services require just that – being on the phone and making cold calls with the goal of setting qualified appointments. One call after the other, after the other. For this one success, we had called 15 different numbers, talked to 8 different gatekeepers, left 6 messages and worked the phone on 20 different days – all in the course of one month.
It would have been easy to sit around and talk about which number to dial next, what time of day to call. But, our clients hire us for our calling and appointment setting services.
Generating B2B sales leads through cold calling means being on the phone. There are no short cuts. It’s a grueling pace. For every big telesales win like the one we just made, there are numerous where we have or will put in the same level of effort and just never reach to the decision maker.
And, if we had not been relentless on the phone, maybe we wouldn’t have reached this decision maker either!