Lead Generation

When your sales team’s time is too valuable to be spent making cold calls to every name on a list, VSA can be your source of qualified leads. We’ll do the telemarketing for you. We call through lists, identify decision makers who want to learn more about your products or services, and forward these leads to your experienced sales team for follow-up.

It’s the perfect combination. Your sales team focuses on targets that have expressed interest so you can close sales. VSA performs the time-consuming, value-added legwork to find these targets.

Here’s more about how we help you with telemarketing lead generation:

  • We work with lists you provide us, or lists we help you purchase from list vendors
  • We create an ongoing program that allows VSA callers to reach decision makers or key influencers
  • We engage in conversation with decision makers to assess a level of interest – whether now or in the future
  • We forward interested leads to your sales team, with relevant information, thus becoming an ongoing source of new qualified leads
  • We produce reports to measure a cost per qualified lead
  • We allow you to download your calling file with our notes, 24/7, from a secure portal

We generate an ongoing source of fresh leads and allow you to focus on selling and closing. Your sales people avoid becoming dragged down by the time-consuming, repetitive task of cold calling. That’s our job, and it’s what we excel at every day.