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There are many, many factors that can affect the success of your B2B telemarketing program, and VSA will help you address all of them. However, we have identified the three most critical success criteria. If you do not address these, your program will not be successful. They are:

1) A Strong Calling List: The list contributes 60% – 70% towards the campaign success, so it is the single most critical component to your cold calling program.

2) A Compelling Message: Your script must be understandable in 10 – 15 seconds, and have a strong and clear call to action. You must provide a reason for someone to take action.

3) Quality Calling Team: Your team must be knowledgeable, credible, and know how to talk to business decision makers on the telephone.

VSA can help you implement a successful program by placing great emphasis on these key components.