VSA’s telephone prospecting plays a vital role for our clients, but we...
Blog
Expecting appointment-setting results on Day #1. Don’t count on it.
How long does it take to see results on a new program? Sometimes it seems...
What Really Infuriates Me
“Cold calling is dead. Email and social media have replaced the telephone...
Repeat Calls Really Do Work
At VSA, we believe in the power of follow-up calls. Depending on the...
Looking Back: How Cold Calling Has Changed
When VSA first started in the outbound lead generation business, we only...
Cold Calling: Is it a Sales or Marketing Activity?
I’ve wondered this for a long time. Is cold calling to set sales...
If you don’t know what success is, you won’t know if you’re there
One question we always ask new clients (and existing clients launching...
Calling right or Calling often
Here’s a question. In lead generation via phone, is simply making calls...
A short case study: the impact of tweaking a cold calling campaign
This week I’m going to talk about one of our ongoing calling campaigns...
How the Messenger’s Tone Can Affect Cold Calling Results
Sometimes it doesn’t matter how well prepared or eloquent a caller is if...
Physicis and Cold Calling Align
Time for a physics review: an object in motion tends to stay in motion. ...
Is it worth the time to prepare a program? Absolutely!
You probably know at least one person who hates to read instructions;...