Outbound Calling Campaign Reaches More Than 700 Contacts in Just 2 Weeks
The following Q&A is taken from a client review VSA Prospecting received on Clutch:
VSA Prospecting augments an outbound calling campaign to increase attendance at an annual user conference. Services include scripting, making calls, and designing customizable email templates for follow-up purposes.
Introduce your business and what you do there.
I’m the director of product marketing at a global solutions company.
What challenge were you trying to address with VSA?
We’ve used VSA for the past several years to augment an outbound calling campaign that we do to increase attendance at our annual user conference. They do the initial calls to our customers to try to reach them and make sure it’s an extra channel for us in the marketing campaign.
What was the scope of their involvement?
We’ve primarily worked with VSA on calling campaigns, short-term projects that we do once a year. We work with them to create a script for their staff. Their team provides us with daily updates to let us know how the campaign is going. We have weekly meetings just to make sure that everything is on track.
They have also designed and worked with us to create some email templates that they send as follow-ups to phone calls. The templates are customizable and can be tweaked depending on whether they had to leave a message or actually had a conversation. Although they have these templates, they often send custom emails to truly personalize it to the recipient.
In that regard, they’re really an extension of our company.
What is the team composition?
We have three main points of contact, but one main project lead. I’m not sure how many people are on the calling campaigns, but it seems like a lot, since they get through a lot of calls pretty quickly. For example, we did a smaller campaign this year, and they got through 700 calls within two weeks.
How did you come to work with VSA?
VSA was already working with my company when I joined. When this project came up, we relied on them as a trusted vendor. At this point, they’re a partner to us.
How much have you invested with them?
My company has spent more than $20,000.
What is the status of this engagement?
My company has used VSA over the last decade for minor call campaigns. They completed this year’s project, and I expect we’ll work with them again next year.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
For our most recent campaign, they were set to contact approximately 750 people. Within two weeks, they’d attempted to contact 719 of them, and they actually reached and talked to 341 customers. We got 60 conversations out of that.
How did VSA perform from a project management standpoint?
They are excellent in terms of meeting deadlines and being in regular communication with us. We needed a report from them in order to update our records, and we always had that before we started business every morning. This allowed us to process all of their results, because we were about to run a simultaneous campaign on our side to get a little deeper into it. They do the first blush for us, and then we go to the next level, so we needed their details to know who to contact.
Before we get started, we do a really deep-dive call with them. We also have a deep conversation with their callers so that they can understand exactly who our customers and target audiences are. Throughout the project, we have weekly calls with them, and then they do a debrief call at the end.
What did you find most impressive about them?
One thing to their credit is that it’s not just a calling campaign to them; they really want to understand our customers and us so that they can do the best job possible.
Are there any areas they could improve?
I really can’t think of anything.
Do you have any advice for potential customers?
I would definitely trust them as a partner. They know what they’re doing, and if you let them do their job, you’re going to succeed as well.