Case Study: Spreading the Word about a Emergency Communication Platform in a New Geographic Market
The following Q&A is taken from a client review VSA Prospecting received on Clutch:
VSA provided lead generation services for an emergency communication platform. The team created email and call scripts to help with outreach.
Introduce your business and what you do there.
I am the GM of a SaaS company. My company built a critical communication platform used by 2,000 schools nationwide. When an employee sees something dangerous, they immediately notify co-workers and emergency services, sharing exactly where the danger is, so everyone can quickly get out of harm’s way.
For what projects/services did your company hire VSA?
Our company wanted to enter a new geographic market with our core critical communication platform.
What were your goals for this project?
Generate new sales qualified leads in a market we had no current clients in.
How did you select this vendor?
We identified 6 firms that did work similar to VSA. I rated each by prior vertical experience (education clients), cost, current client / logo roster, and the company’s geographic location. I had calls with each of them, and asked for client references from the top 2. After calls with the clients, I selected VSA.
Describe the project in detail.
We had an onsite visit with VSA, where we explained our product and competitor set. We talked about how to sell this product and performed a product demo. The VSA team created email and call scripts based on this information, which we edited. It was a very collaborative process.
What was the team composition?
We have a project manager and a calling team of 3 TSAs.
Results & Feedback
Can you share any outcomes from the project that demonstrate progress or success?
We have aggressively scaled our business in the new market that VSA helped us penetrate.
How effective was the workflow between your team and theirs?
Very effective. We’ve moved into new states and slowed our efforts when states do not have school in session. VSA is very prudent with our spend as they want to be an efficient sales lead partner.
What did you find most impressive about them?
VSA are experts at cultivating sales leads.