Case Study: Market Research Uncovers Pivotal Client Insights
The following Q&A is taken from a client review VSA Prospecting received on Clutch:
VSA conducted market research, various strategies, and calling services to source leads.
Introduce your business and what you do there.
I’m the manager of a senior living business.
What challenge were you trying to address with VSA?
We needed help sourcing new vendors in order to scale quickly, so we engaged VSA to conduct market research and line up leads for our team.
What was the scope of their involvement?
VSA initially reached out to suppliers in markets across the country, warming up potential leads and then passing them along to our team. They fully sourced vendors on their own based on criteria we provided, but without a set script. We experimented with a few different strategies throughout the engagement to reach our target customers.
What is the team composition?
We worked with four or five people, including a project manager, as well as the owner and VP of operations who helped set up the best team to meet our needs.
How did you come to work with VSA?
We found them on a call center referral site and selected them based on their reputation and their ability to provide their own project management, to work without a script, and to do some data analysis on their own. We also liked that they weren’t just going to take orders, but rather collaborate with us and provide valuable feedback.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
The insights VSA’s services provided offered a lot of value. They were able to help us meet our objectives and learn more efficiently than we would’ve been able to on our own. Not only were they able to execute on a variety of constantly evolving tasks, but they were also able to obtain our desired learning outcomes each time.
How did VSA perform from a project management standpoint?
Their customer service was exceptional. Even if we didn’t offer a lot of clarity on certain things, their team was always able to carry on and execute well. They were also very responsive and prompt in communications. I was able to reach our project manager easily, even through text message.
What did you find most impressive about them?
Their project management stands out first. They were able to work through a lot of ambiguity and deliver on time. They were also very customer service oriented from the start, providing professional, high-quality work while remaining personable, friendly, and accommodating.