One small tweak can boost your results: Make your calls more genuine

Clasped hands

The telephone is a powerful prospecting tool, but it’s only at its most effective when the caller—usually someone in sales or business development—succeeds in making a genuine, personal connection with a prospect. Case Study: VSA works with ABC Company, a client that offers a complex data analytics tool. Our team recently began a new campaign for ABC, targeting the sales … Read More

4 Tips on Farming Out Your Lead Gen

Farmland at sunset

…and why farming out may not always work Are you having trouble filling the top of your company’s sales funnel? If so, it’s probably a good time to explore an outbound calling campaign. But is it better to outsource that campaign, or keep it in-house? Much like starting a new exercise regimen, successful telephone lead generation takes skill, discipline, and … Read More

Harnessing the Personal Power of the Telephone

Transmission towers

As new technologies emerge and competition increases, sales prospecting strategies are also ever-changing. Companies are constantly trying new approaches, refining messaging, and evolving communications styles to connect with prospective clients in meaningful ways. A successful prospecting strategy usually involves several modes of outreach, including social media, internet marketing, email, trade shows and direct mail. But while we live in a … Read More

4 Tips to Really Know Your Market

Four pieces to a puzzle, three blue and one red

What’s the objective of an outbound calling campaign? Usually, it’s to fill your sales pipeline and help prospects learn about your product. But sometimes, what you learn from these potential customers is equally important. Good market intelligence can have a profound influence on a company’s approach to sales and marketing, affecting everything from SEO and social media presence to how … Read More

VSA, Inc. Makes Top 5 on 2018 Philadelphia 100 Annual; Awards Recognize Area’s Fastest Growing Companies

A pawn with a crown - humble beginnings leading to greatness

FOR IMMEDIATE RELEASE Contact: Valerie Schlitt Telephone: 856-240-8100 Email: Website: Philadelphia, October 29, 2018 – VSA, Inc. has been ranked at #5 by the Entrepreneurs’ Forum of Greater Philadelphia and the Philadelphia Inquirer on the list of 2018 Philadelphia 100 Award Winners. The Philly 100 recognizes privately held companies with continuous growth over a three-year cycle from 2015 … Read More

Follow Up: The Why, The How, and the How Not

Sticky note with "Call Back" written on it

Part 1: Why Follow Up is Imperative & Why We Don’t Do It Enough Imagine this: You are high-level management at a large company. Your assistant persuades you to talk to a sales rep for a new CRM solution because she’s not happy with the one you currently use, and neither are you for that matter. By the end of … Read More

VSA Chosen as Partner Firm in MarCom Alliance

Two women shaking hands

Contact: Valerie Schlitt FOR IMMEDIATE RELEASE Telephone: 856-240-8100 Email: Website: October 11, 2018 – Haddon Township, N.J. – VSA is excited to announce it has been chosen by MarCom Alliance as a Partner Firm in the organization. VSA, Inc. is a B2B call center that runs telemarketing, lead generation and appointment setting campaigns for medium-size and large companies. … Read More

The Transparent Client: A Case Study of Success

Two women conversing at a table

This is a true story about a client of VSA’s who was able to take the failures of a pilot program and learn from them to create a program of success. This kind of success story only happens when the two entities in the partnership (i.e. VSA and the Client) are both honest, transparent, and committed to solving problems rather … Read More

Quiet: The Power of Introverts in B2B Inside Sales

Worker sitting in front of a laptop, a notebook, and a pen

Recently, I’ve been reading Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain. It’s a fascinating book, one I highly recommend to all business leaders. According to the latest statistics, up to half of your employees could be introverts, so it’s important to understand the different strengths and challenges of both personality types. It’s … Read More

So much to learn at Boston’s Digital Sales World Conference!

Four workers holding phone or tablets

Having recently returned from my fourth visit to Digital Sales World conference in Boston, I am overflowing with stats and insights. Hosted by the Boston Chapter of the American Association of Inside Sales Professionals (AA-ISP), this conference attracts sales leaders from across the country. Without these groundbreakers, we would still be calling from the Yellow Pages using manual dialing. Here’s … Read More