Quiet: The Power of Introverts in B2B Inside Sales

Worker sitting in front of a laptop, a notebook, and a pen

Recently, I’ve been reading Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain. It’s a fascinating book, one I highly recommend to all business leaders. According to the latest statistics, up to half of your employees could be introverts, so it’s important to understand the different strengths and challenges of both personality types. It’s … Read More

So much to learn at Boston’s Digital Sales World Conference!

Four workers holding phone or tablets

Having recently returned from my fourth visit to Digital Sales World conference in Boston, I am overflowing with stats and insights. Hosted by the Boston Chapter of the American Association of Inside Sales Professionals (AA-ISP), this conference attracts sales leaders from across the country. Without these groundbreakers, we would still be calling from the Yellow Pages using manual dialing. Here’s … Read More

Intel Cold Calling: Is It Something You Should Consider?

A dial with a sad face, neutral face, and smiley face: the arrow is on the smile

When a cold call lives up to its potential, it carries alongside it a natural and valuable by-product – intel. In fact, the intel you can learn during a sales call is incomparable to what you can learn utilizing any other marketing/sales method, except of course a face-to-face meeting. A quality cold-call is a conversation, not a sales pitch. Yes, … Read More

The Benefits of Transparency to a Telephone Prospecting Campaign

A transparent sphere with a mountain and lake background

‘Transparency’ is one of those terms that gets bandied around quite a lot, but to what meaning? Too many companies use it without really living up to it, or even fully understanding its value, which is sad. At VSA we are transparent, not from some moral high ground, but because it is essential to success – both for our clients … Read More

VSA, Inc. Ranks No. 1286 on the 2018 Inc. 5000, #24 in Philadelphia

Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies Contact: Valerie Schlitt                                                                     FOR IMMEDIATE RELEASE Telephone: 856-240-8100 Email: Valerie.Schlitt@vsaprospecting.com Website: www.VSAProspecting.com NEW YORK, … Read More

7 Tips to Plan a Successful Cold Calling Campaign

We all know that it is important to plan, especially in business. “Fail to plan, plan to fail,” as the saying goes. But, in this blog, we will specifically address planning for a cold calling campaign. When we were a newbie company, we didn’t plan as much as we do now. We were hungry for business, so when we got … Read More

Style: Can’t Be Taught, MUST Be Found

While it may seem odd for a cold-calling business to write a blog about style, the truth is every caller needs to find it if they want to achieve their cold calling goals. Cold calling works because of the human connection factor. Today’s leading experts emphasize the importance of opening up a conversation with your prospect. (You can read how … Read More

VSA Attends ZoomInfo Growth Acceleration Summit

Contact: Valerie Schlitt                                                                    FOR IMMEDIATE RELEASE Telephone: 856-240-8100 Email: Valerie.Schlitt@vsaprospecting.com Website: www.VSAProspecting.com July 12, 2018 – Haddon Township, N.J. – VSA recently returned from a trip to … Read More

The Human Connection Factor

While all businesses are different, we can all agree on one thing: Every business needs a sales engine. And that sales engine needs to be running at all times. For most businesses, that sales engine is a combination of a number of different efforts. The top five are networking, referrals, cold calling, email marketing, and social media.  Beyond that there … Read More

A Cautionary Tale: Bad List Destroys Campaign

The foundation of any cold calling or appointment setting campaign is the call list. It is typically about a 60%-75% predictor of success. A bad list will produce bad results, plain and simple – no ifs, ands or buts. Of course, there are other factors that in combination greatly affect the outcome of a campaign such as a compelling sales … Read More