So much to learn at Boston’s Digital Sales World Conference!

Having recently returned from my fourth visit to Digital Sales World conference in Boston, I am overflowing with stats and insights. Hosted by the Boston Chapter of the American Association of Inside Sales Professionals (AA-ISP), this conference attracts sales leaders from across the country. Without these groundbreakers, we would still be calling from the Yellow Pages using manual dialing. Here’s … Read More

Intel Cold Calling: Is It Something You Should Consider?

When a cold call lives up to its potential, it carries alongside it a natural and valuable by-product – intel. In fact, the intel you can learn during a sales call is incomparable to what you can learn utilizing any other marketing/sales method, except of course a face-to-face meeting. A quality cold-call is a conversation, not a sales pitch. Yes, … Read More

The Benefits of Transparency to a Telephone Prospecting Campaign

‘Transparency’ is one of those terms that gets bandied around quite a lot, but to what meaning? Too many companies use it without really living up to it, or even fully understanding its value, which is sad. At VSA we are transparent, not from some moral high ground, but because it is essential to success – both for our clients … Read More

VSA, Inc. Ranks No. 1286 on the 2018 Inc. 5000, #24 in Philadelphia

Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies Contact: Valerie Schlitt                                                                     FOR IMMEDIATE RELEASE Telephone: 856-240-8100 Email: Website: NEW YORK, … Read More

7 Tips to Plan a Successful Cold Calling Campaign

We all know that it is important to plan, especially in business. “Fail to plan, plan to fail,” as the saying goes. But, in this blog, we will specifically address planning for a cold calling campaign. When we were a newbie company, we didn’t plan as much as we do now. We were hungry for business, so when we got … Read More

Style: Can’t Be Taught, MUST Be Found

While it may seem odd for a cold-calling business to write a blog about style, the truth is every caller needs to find it if they want to achieve their cold calling goals. Cold calling works because of the human connection factor. Today’s leading experts emphasize the importance of opening up a conversation with your prospect. (You can read how … Read More

VSA Attends ZoomInfo Growth Acceleration Summit

Contact: Valerie Schlitt                                                                    FOR IMMEDIATE RELEASE Telephone: 856-240-8100 Email: Website: July 12, 2018 – Haddon Township, N.J. – VSA recently returned from a trip to … Read More

The Human Connection Factor

While all businesses are different, we can all agree on one thing: Every business needs a sales engine. And that sales engine needs to be running at all times. For most businesses, that sales engine is a combination of a number of different efforts. The top five are networking, referrals, cold calling, email marketing, and social media.  Beyond that there … Read More

A Cautionary Tale: Bad List Destroys Campaign

The foundation of any cold calling or appointment setting campaign is the call list. It is typically about a 60%-75% predictor of success. A bad list will produce bad results, plain and simple – no ifs, ands or buts. Of course, there are other factors that in combination greatly affect the outcome of a campaign such as a compelling sales … Read More

How to keep your prospect on the phone: tone and pace

In appointment setting, the longer a prospect is on the phone during a cold call, the better chance you have of establishing credibility and gaining his/her trust.  These are two essentials before any prospect will take the next step and set an appointment or agree to join a webinar.  The challenge, however, is keeping someone who doesn’t want your phone … Read More