The Lifecycle of a Lead

Five potted plants showing the development of growth

Even with inbound strategies for marketing and sales becoming increasingly popular, a good outbound lead gen campaign is uniquely valuable. There’s simply no substitute for a person-to-person interaction when it comes to converting market-qualified leads (MQLs) to sales qualified leads (SQLs). As indispensable as it may be, building a great outbound program is neither a simple nor an easy undertaking. … Read More

New Technology We Explored at the AAISP Summit

Audience at a seminar in a large lecture hall

Recently, VSA co-sponsored the 2019 AA-ISP Leadership Summit. Though it was our 4th year of attending, this was our first time as a sponsor. Our VP of Business Development Maureen Tucker and I traveled to Chicago to spend the week of April 15th through 18th at the summit. We set up our booth — which looked terrific — and met … Read More

Overcoming Your Fear of the Phone

Person hiding under blankets

When reviewing your sales activity, it might surprise you to learn that your reps aren’t actually making many phone calls. If this is the case, you’re not alone. Your team is showing the symptoms of a common and often devastating ailment: a fear of the telephone. This illness can affect sales departments of all shapes and sizes — and in … Read More

All Aspects of Marketing Use the Phone

Black rotary phone on a white table

New technology seems to be changing everything in business — including, of course, how most companies approach lead generation and sales. Between big data, artificial intelligence, increasingly-sophisticated web advertising and the ever-expanding reach of social media, there are now more means than ever of interacting with prospects who meet your ideal customer profile. With the emergence of all of these … Read More

Don’t Get Fooled

“How many appointments can I expect to get?” Above all else, this is the what most of our clients want to know. Understandably, companies that conduct lead gen campaigns want the ability to track and monitor their results. And there must be a strong correlation between more appointments and more sales, right? Well… sometimes. Unfortunately, it’s fairly easy to generate … Read More

Luck or Pluck

With St. Patrick’s Day approaching, some of us may recall an old children’s poem from the early 1900s that often made its way to our school lessons in March: What we call luck is simply pluck And doing things over and over Courage and will, perseverance and skill Are the four leaves of Luck’s clover. This poem’s message is particularly … Read More

The Power of Having Fun at Work

Laughing man sitting in front of a computer

When visiting VSA to hear their teams in action, clients immediately notice the light, freewheeling atmosphere that pervades our office. They don’t always realize, however, that rather than being a mere byproduct of our associates’ success, this upbeat environment is essential to it. There’s a clear correlation between and positive work environment and happy employees. Teamwork builds bonds between people; … Read More

Following up on Web Leads

A puzzled man studies his laptop

Great news! Your company recently launched a new digital marketing initiative, and the leads are finally rolling in. Each day you check the site and add the leads to your pipeline. Marketing has a solid drip campaign in place. It seems that you’ve finally figured this lead generation thing out — but after a year of generating solid marketing qualified … Read More

VSA, Inc. Donates to Local Philadelphia Charity, Beat the Streets

Beat the Streets Logo

FOR IMMEDIATE RELEASE Contact: Valerie Schlitt Telephone: 856-240-8100 Email: Website: December 28, 2018 – Haddon Township, N.J. – VSA, Inc. is excited to announce its holiday donation to a very worthy local Philadelphia charity called Beat the Streets. VSA, Inc. is a B2B call center that runs telemarketing, lead generation and appointment setting campaigns for their clients. Beat … Read More

Immediate ROI

Bit coins and hundred dollar bills

A good cold calling campaign is always ROI-positive — but usually realizing that ROI is a long game. Most inside sales programs involve complex products with long sales cycles: sometimes of over a year. While such programs generate leads that are highly valuable, chances are that the company’s financial goals will have changed significantly by the time they are converted … Read More