Goldman Sachs Small Business Summit 2018

I recently attended the conference was for graduates of the Goldman Sachs 10,000 Small Businesses Program. The program is a 12-week intensive course for business owners across the entire country, funded by Goldman Sachs. The program’s goal is to invest in teaching and providing tools for growth, uniting local business communities, and helping small business expand and hire more people … Read More

VSA, Inc. is Certified as a Women’s Business Enterprise

Contact: Valerie Schlitt FOR IMMEDIATE RELEASE Telephone: 856-240-8100 Email: Website: October 30, 2017 – Haddon Township, N.J. – VSA Inc. was certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC) on October 26, 2017. Founded in 1997, the WBENC is is the largest third-party certifier of businesses owned, controlled, and operated by … Read More

VSA’s Top Three Goals for 2018

Every December, we look back and perform a year in review. This is to prepare us for January when we look ahead to prioritize our goals for the next year. Here are our top three goals for 2018: 1. Expand Our Services: As an outsourced lead generation firm, VSA partners with our clients to fill their sales pipeline with qualified … Read More

10 Trade Show Tips You Can Start Today

If you invest in trade shows, take a look at these eye-opening statistics: • The average company allocates 31.6% of their total marketing budget to events and exhibiting, yet 70% of these exhibitors set no specific objectives for their trade show events. (Source: & CEIR: The Spend Decision: Analyzing How Exhibits Fit Into the Overall Marketing Budget) • 76% … Read More

Local Businesses Join Forces for National Expansion

Contact: Valerie Schlitt Telephone: 856-240-8100 Email: Website: Haddon Township, N.J. – Valerie Schlitt, CEO and Founder of VSA, Inc. met fellow southern New Jersey business owner Eric Tayar, CEO of Tayrex Corporation at a business breakfast in 2003. The two began a long-term client-vendor relationship that has only become stronger after 13 years. At that time, Schlitt’s firm … Read More

VSA, Inc. Launches In-House Innovation Team

Contact: Valerie Schlitt FOR IMMEDIATE RELEASE Telephone: 856-240-8100 Email: Website:   Haddon Township, N.J. – VSA, Inc. is excited to announce the launch of an in-house technology innovation team. The goal of the team is to research and test new marketing technologies that will help VSA become more effective and more competitive in their field. VSA, Inc. is … Read More

No Selling Allowed

“(Buyers) are not allergic to sales people, but they’re allergic to being sold. They want insight, knowledge and context around their situation. Someone who can solve a business problem and achieve business outcomes.” Jill Rowley, Social Selling Expert Many sales and marketing experts talk about the savvy consumer of our modern times. It’s true that the Internet has proven a … Read More

Bridging the Gap Between Marketing & Sales

If you were to google “the gap between marketing and sales” you’d be hit back with 33,900,000 results. This is because the gap between marketing and sales is an issue many companies grapple with on a daily basis. However, what we have found through first-hand experience is that the struggle occurs not because there is an actual gap, but because … Read More

Cold Calling: Misconceptions vs. Reality

It’s true: cold calling has amassed a bad reputation. Most people have a strong adversity to the industry as a whole, usually dating back to the time they were interrupted by unwanted telemarketers just as they were sitting down to dinner one Sunday evening. Over the years, cold calling has grown by leaps and bounds, specifically in the arena of … Read More

AI Meets the Sales World

This past August, VSA announced an internal prospecting program launch in partnership with Aligned 2aT, the creator of JOY – the world’s first AI sales assistant that can determine a prospect’s emotional and motivational drivers and build a plan for every sales call. A few weeks ago, we attended the Boston AA-ISP conference (American Association of Inside Sales Professionals) where … Read More