How Outbound Calling Helps with Branding
Most medium to large companies focused on B2B sales employ an inside sales/telesales team as a tool for appointment setting. But, a frequently overlooked benefit of this team is its effectiveness in driving brand awareness. Telephone calls to build branding? Can this work? The answer is a resounding YES, and its impact seems to be on the upswing.
Obviously, those in the business easily recognize insides sales and telesales as very effective for generating leads. But how is that one-on-one contact successfully building the brand?
Rather than using inside sales/telemarketing solely to produce sales appointments, marketing strategists are beginning to use skilled calling teams to educate, cultivate, and engage prospects. Arming their teams with the right tools, they enable better informed callers to have multiple touches with the same contact. When used correctly, this leads to the prospect having a sense of confidence and familiarity with their product or service.
In a tight economy, an added bonus for this strategy is the fact that using outbound cold-calling firms – to reinforce branding while at the same time reaching potential buyers – makes terrific budgeting sense. And buyers are taking notice.
Branding requires continuity that should be a part of every marketing strategy. Cold calling builds the sales pipelines, but savvy B2B marketers working within tightened budgets realize that it pays off further down the line in a positive brand experience.