B2B Lead Generation to Grow Your Pipeline
We know how. We generate B2B leads so your sales team can focus on selling.
When it comes to filling your B2B sales pipeline, there are leads, and then there are great leads. We know the difference!
VSA Prospecting’s highly-collaborative, meticulous onboarding process ensures that we know exactly how to qualify your B2B prospects. Our BDRs are experts at identifying the best-qualified customers, navigating through hard-to-decipher phone systems, and knowing exactly what questions to ask.
Drawing from nearly 20 years of experience, VSA Prospecting developed a proprietary method for customizing ROI-positive business-to-business lead generation programs. We provide detailed notes on each call, meet with you on a weekly basis to discuss continual improvements, and deliver reporting to track progress towards your KPIs.
Industry leading experts you can rely on
Here’s what we’ve done for hundreds of satisfied lead generation clients:
Helped close to 200 lead generation clients with close to 1 million phone calls to potential customers on refined, well-targeted lists.
Engaged in over 250,000 real conversations to assess both decision-making ability and interest.
Built successful partnerships with over 500 clients in technology, healthcare, manufacturing/logistics, education and more.
Identified close to 15,000 opportunities with interested, well-qualified prospects.
Resulted in our clients closing over $22 million in new business.
Have developed proven ROI-positive programs that assist sales teams to close deals.
Want to Boost Your B2B Lead Generation Efforts?
B2B Lead Generation Services
What is B2B lead generation?
B2B lead generation is lead generation for businesses selling their products or services to other businesses. B2B lead generation is usually more intricate and complex than B2C (business to consumer) because the purchases are usually more expensive, and the number of stakeholders and decision makers is usually much higher. Many B2B companies outsource lead generation because of its inherent complexity. A lead generation company that specializes in B2B lead generation offers expertise to companies that don’t have the bandwidth to keep that kind of expertise on staff. Also, a good lead generation firm utilizes technology that many companies can’t afford to purchase on their own.
What is a B2B lead generation company?
A lead generation company or firm is an organization that specializes in generating leads for businesses. The types of lead generation services offered by a lead generation firm vary from company to company. Some specialize in one or two aspects of lead generation, while others bundle a large variety of lead generation services together to serve their client’s needs. In B2B sales, lead generation companies are sometimes also appointment setting companies – they literally set up appointments for your sales team with qualified leads.
Which one you choose largely depends on your needs and the types of products and services you sell. The more complex the offering, the greater the need for expertise and specialization in a particular lead generation service. For relatively simple offerings, on the other hand, it might be better to pick a lead generation company that offers a number of lead generation services.
Some questions to ask when choosing a B2B lead generation company are:
- Do they have experience in your industry?
- How do they get leads and how do they qualify them?
- What kind of technology do they use to optimize their services?
- What kind of data do they use to report on the performance of their lead generation campaigns?
- What is their reputation?
Lead generation is the lifeblood of any business. Every company needs a constant flow of qualified leads. If you decide to outsource lead generation to a lead generation company, research your options and choose wisely.