Our Credentials



It’s important to our clients that they can trust us as an extension to their sales team. That means we must represent the brand as they would. For important seamless representation, we immerse ourselves into our clients’ culture, products and services and the B2B business rules that drive engagement, guide the conversation, and measure results. We listen to our clients’ goals, challenges, and barriers to conversion, and dive into deep discovery to understand the business, customize the right approach, and ultimately achieve success.

Here’s the team that makes it all possible!

Valerie Schlitt | Founder & CEO


Valerie launched VSA in 2001 after 18 years in Marketing Management and Consulting roles at American Express, Travelers, CIGNA, PricewaterhouseCoopers and KPMG Consulting.

Valerie believes her prior roles, which focused on delivering bottom line results, quickly grasping and developing solutions to client needs and the deployment of technology and process improvements, have proven to be the perfect background for her leadership of VSA. Plus, Valerie is a self-proclaimed workaholic and has an eye for talent.

Valerie earned a BA from the University of Pennsylvania and an MBA from The Wharton School. VSA is a Certified Woman Owned Business (WBENC) and won NAWBO’s South Jersey company of the year in 2015. Valerie serves as a board member of the Professional Association for Customer Engagement (PACE) and of the Business Marketing Association (BMA).

Ken Peffer | Vice President of Business Development


Ken joined VSA in August 2019 as Vice President of Business Development. Ken’s background spans both sales and marketing. Likewise, he has worked both at larger firms and smaller entrepreneurial organizations. This versatility makes Ken a strong fit for VSA.

Ken background includes Main Line TeleCommunications—a professional communications and messaging firm serving hundreds of commercial clients—where he led both Marketing and Business Development. Previously, he was a growth agent at boutique web development firm Bright Orange Thread, and has also served in marketing roles at Metavante Corporation and GHR Systems, Inc. During his tenure at GHR, the firm tripled in size.

Ken first met VSA’s founder and CEO in 2013 when he served on the Board of ANA Business Marketing’s Philadelphia Chapter where he has held virtually every role. VSA’s founder and CEO, Valerie Schlitt, joined that organization and eventually worked closely with Ken during his tenure Membership Chair.

Schedule a call with our Sales Team!

Michele Plunkett | Vice President of Operations


Michele joined VSA in 2011 as a Client Associate and has been promoted three times since then. Initially, Michele worked on business development initiatives for VSA’s most complex clients while raising her family. Not new to sales, Michele began her career as a Sales Management Executive after earning a Bachelor’s degree in Psychology & Sociology from the College of New Jersey. She also earned a minor in English. Michele was thrilled to be promoted to Program Manager at VSA in 2016 and has been a member of the management team since. She is adept at understanding client needs and making decisions to surpass program expectations.

While still managing client programs, Michele began leading VSA’s Technology, Facility and Associate Development teams. Michele loves a challenge, enjoys training Associates and working with clients to grow their business beyond the scope of their goals. In early 2017, she was once again promoted to Director of Operations and in September was named Vice President of Operations. Michele looks forward to helping VSA continue its strong growth and introducing more personalized services to our clients.


Lisa Dougherty | Senior Program Manager


Lisa joined VSA in 2011 after co-founding and running a successful medical equipment sales and service firm for over 20 years. Her entrepreneurial experience, knowledge of business operations and commitment to delivering results for clients have made her a great asset to VSA. Lisa started as a Client Associate and consistently worked for VSA’s most challenging clients.

In 2013, Lisa was promoted to Account Manager. Lisa has mastered many different aspects of VSA and over the years has played a major role in recruiting new Associates to VSA, especially during our periods of steep growth. She has also been on teams to develop new technology to streamline programs and enhance results. In September 2017, she was named Senior Program Manager.

Mark Simmons | Program Manager


Mark joined VSA in September of 2016 as a Client Associate and quickly rose to the rank of Program Manager. Throughout his life, Mark has lived in Hungary, Estonia, and West Virginia. In 2011 Mark graduated from West Virginia University after studying political science, language, and history; he specialized in Slavic and East European Studies and the German language.

After graduating from WVU Mark settled in Philadelphia, Pennsylvania and started, owned, and operated a walking tour company. Mark is passionate about management and ensuring client success as well as improving systems. He is equally passionate about his avocation of acting in films in his spare time.