Appointment Setting Welcomes New Business for a Software Company
The following Q&A is taken from a client review VSA Prospecting received on Clutch:
VSA provided lead generation and appointment setting services, researching companies and C-suite individuals to reach out to directly and acting as the first point of contact.
“Their analytics reporting was spot on and provided a lot of valuable data from the campaign” -Director of Business Development
Introduce your business and what you do there.
I’m the director of business development for a software company.
What challenge were you trying to address with VSA?
We engaged VSA for lead generation and appointment setting services through a campaign to identify business owners interested in strategic partnerships and opportunities.
What was the scope of their involvement?
VSA researched and identified a list of healthcare and software companies to reach out to. They then set up appointments with C-suite individuals to speak to our team about possible business opportunities with our company.
What is the team composition?
I had two main points of contact, including Maureen (VP of Business Development, VSA Inc.).
How did you come to work with VSA?
VSA is engaged with one of our subsidiaries, and they were highly recommended internally based on their high success rate and professionalism.
How much have you invested with them?
We invested between $50,000-$75,000.
What is the status of this engagement?
We started working together in January 2020 and our engagement is ongoing.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
VSA exceeded our expectations, successfully delivering qualified leads that led to new business. I’d give them a nine out of ten for deliverables overall.
How did VSA perform from a project management standpoint?
Their analytics reporting was spot on and provided a lot of valuable data from the campaign. They were also extremely professional and confidential on the phone, representing our organization’s initiatives very well as the first point of contact for potential clients.
We mostly communicated with them through email, touching base by phone at least once a week. They were always very responsive and receptive to our unique needs.
What did you find most impressive about them?
They treated highly sensitive, confidential calls with a great deal of professionalism. They were also very flexible, willing to adjust their process as needed, and persistent about meeting timelines and project goals.