Stay visible, draw clients
Courier Post, October 2005
The key to creating lasting business connections is repeated visibility, according to Valerie Schlitt of Valerie Schlitt Associates Inc., a Haddonfield based marketing and prospecting firm.
- Send targeted mailings and write e-mails.
- Hold speaking engagements.
- Invite others to lunch.
- Attend numerous networking events.
- The highest response rate came after three mailings are sent out because at this point, clients' names have been heard six to 12 times, fostering a level of credibility that wasn't initially present.
- Typically, you will start to recognize people the more times you see them, and that is when lasting business relationships get their start.
