VSA to offer email and webinar prospecting tools

The boutique B2B cold calling firm will expand its prospecting offerings.

Haddonfield-based VSA, a business to business prospecting firm, will now offer e-newsletters, print newsletters and webinar prospecting campaigns.

VSA is best known for the firm's cold calling campaigns to set sales appointments and generate leads for clients.

"We recognize that a critical part of sales is staying top of mind with prospects," said VSA founder and president, Valerie Schlitt.

"We know cold calling can clinch sale appointments. But we also know our clients need a cost-effective means of staying in front of prospects between cold calling campaigns. That's why we have added additional prospecting tools."

VSA has partnered with Willow Grove, PA-based VertaPointe for e-newsletter and webinar campaigns. Schlitt said, "Integrating lower-cost contacts with telephone prospecting makes sense," noting that using many different contacts with the same message can create a cumulative effect so important in prospecting programs.

VSA clients are growth-oriented regional and national companies. VSA serves as an outsourced sales support resource.

 

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