Courses and Sessions

 

 

VSA understands that for some companies, it just makes strategic sense to keep cold calling activities in-house.

For these firms, we are able to provide guidance to:

  • build effective internal calling operations
  • avoid costly mistakes
  • maximize the return on investment!
  • deliver basic cold calling training
  • address the management structure to monitor effectiveness

VSA helps companies build and manage internal cold calling operations through these courses:

  • "In-house vs. Outsource" session can help you make that difficult decision about outsourcing vs. keeping cold calling in-houses. Read more about In-house vs. Outsource.
  • "Keep Cold Calling In-house" helps you create a successful cold calling operation, 100% internal to your company. Read more about the Keep Cold Calling In-house Seminar.
  • Your Telephone Sales Agents receive quick start-up or remedial phone training with VSA's "Speed Training" for Cold Calling seminar, to ensure your operation is a successful component in your overall sales process. Read more about the "Speed Training" for Cold Calling.
  • We provide direct, regular coaching for your cold calling team or your management team, to address problems or issues you'll invariably face. Read more about our The Cold Calling Coach.

Whether your firm is making that first big decision cold calling, or whether you have a mature internal calling operation that needs a boost in productivity - VSA provides expert guidance.

Contact VSA to learn how we can help you gain the highest return on investment!

Cold Calling Sessions, Seminars and Coaching:

Program: In-house vs. Outsource
Details: 1 hour teleconference
Who Should Attend: C-level executives; entrepreneurs, division heads; decision makers with budget authority
Points Covered:
  • Checklist to determine if in-house cold calling is a strategic fit
  • List of resources needed, including computers, database management software, monitoring tools and more
  • Management skills and time needed
  • Aptitudes shared by top-tier cold callers
  • 5 first steps to establishing your internal program
Cost: $200

Program: Keep Cold Calling In-house
Details: 2 two-hour sessions to executive/management level staff
Format: Via phone or face to face
Who Should Attend: Decision makers with budget authority, accountable for creating/managing the cold-calling team
Points Covered:
  • Factors that impact cold calling success and how to optimize them
  • Hiring and training cold callers
  • Management requirements
  • Setting results expectations
  • Monitoring and feedback
  • Critical Logistics: lists, scripts, overcoming objections, taping calls, space & seating
Cost: $500

Program: "Speed Training" for Cold Calling
Details: 2 two-hour sessions to inside telephone sales agents
Format: Via phone or face to face
Who Should
Attend:
Telephone Sales Agents
Points
Covered:
  • Keys to successful cold calling
  • Best use of "scripts," and talking points
  • Overcoming objections
  • Caller reluctance and how to overcome it
  • How to qualify leads
  • The value of hearing "No!"
Cost: $500

Program: The Cold Calling Coach
Details: Two 1-hour sessions per month via phone
30 additional free minutes any time during month
Format: Individual discussion sessions, based on topics of importance to your cold calling activities
Who Should Attend: Managers and supervisors of cold calling team
Telephone Sales Agents
Points Covered:
  • Your calling program; its structure, team composition, etc.
  • Effective management
  • Profitability; Return on Investment
  • Goal-setting and monitoring
  • Our feedback to your everyday challenges of managing an outbound calling unit
  • Our feedback to your callers challenges on the phone
Cost: $350/month