Client Successes

Review Our Case Studies


Big Data Related Services


How Does a Big Data-Related Services B2B Company beat out the competition and double their market penetration with Lightning Speed? Hire VSA!


For almost three years VSA has been working with a client who provides web-based data analytics to their clients who offer pediatric healthcare. The company collects clinical and financial data from its clients, and compares this data against competitive data collected across a wide range of clients. Comparisons help identify improvement opportunities, areas of major concern, and most importantly competitive advantages and threats. By working with a range of pediatric healthcare facilities across the country, our client can not only increase market share and revenue, but also build an unmatched database that can be mined and analyzed with great precision. Importantly, our client needed a B2B outbound call center to navigate the pediatric healthcare market for them.

Our client’s goal is to capture a large share of the market in a short period of time, reaching prospects before anyone else. This required speed and focus, and was a particular challenge because the market is rapidly-advancing. To stand out against multiple new competitors, our client made the commitment to differentiate with top-quality analytics and service. To help our client expand market penetration, VSA had to learn and validate:
• Decision maker name, title and contact information
• Facility name and location
• Specific details as to what competitors are doing in the market place and current contracts status

VSA is accomplishing the client’s program goals in the pediatric healthcare market with the following results:
• Consistently uncovering qualified targets – the appropriate decision maker with confirmed title, location and need
• Gathering valuable insights on what services are used and length of contract
• Engaging dialogue around competitive comparison of services to secure strong sales leads
• Successfully growing the client’s clientele base and driving positive ROI at such a fast pace that client has committed to a significantly increased investment in VSA.

VSA is a premier telemarketing, lead generation, and appointment setting firm that excels in program creation and execution for clients with complex products and services that require customized prospecting methods. From healthcare and logistics to software and energy and more, we work across all industries and reach all levels of contacts to improve campaign and lead generation performance. For more information about how we work with clients, contact us or call 856-240-8100. Click here to visit our Resource Page to learn more.

Construction Supplier


How does a B2B Construction Supplier expand its footprint while maintaining high standards of service throughout the customer lifecycle? Hire VSA!


For over three years VSA has been working with a large-scale supplier of construction material in a rural area whose goal is to expand their footprint and obtain new customers. In an effort to not only acquire but maintain customers, the client wanted to ensure a good experience throughout the purchase process. This requires a contact strategy to “check in” with current customers, obtain feedback, follow up on orders and quotes, approve credit for new customers, and distribute marketing packets. The client needed a B2B outbound call center to not only support this process but also act as the liaison between customers and inside sales representatives using the client’s personalized CRM system.

Maintaining and building customer relationships is extremely difficult in the construction material industry; customers want the best service at the best price. With very specific needs and demands from each purchaser, it is very important that every customer is given the time and dedication offered by our client in order to make the relationship a success. The client trusts VSA with telemarketing: List Updates, Lead Generation, Lead Qualification, Appointment Setting, and Client Retention.

VSA has been able to meet all of the criteria as directed by the client and continues to improve sales and customer satisfaction through
● Continuously improving the value and accuracy of key contact data
● Distributing marketing materials to new areas and develop new consumers
● Classifying accounts of current and prospective customers
● Communicating directly with our client’s customers in addition to prospects

The work done by VSA has kept this client coming back year after year to create a very strong working relationship. This client continues to invest in VSA not only financially, but in the trust that earned VSA the ability to expand beyond cold calls and serve as a true client liaison.

VSA is a premier telemarketing, lead generation, and appointment setting firm that excels in program creation and execution for clients with complex products and services that require customized prospecting methods. From healthcare and logistics to software and energy and more, we work across all industries and reach all levels of contacts to improve campaign and lead generation performance. For more information about how we work with clients, contact us or call 856-240-8100. Click here to visit our Resource Page to learn more.

Digital Marketing


How does a Digital Marketing B2B Company beat out the competition and quickly gather insights to land new engagements? Hire VSA!


For over a year VSA has been working with an emerging leader in digital marketing for the online retail industry, an always-changing industry that leads our client to launch several complex campaigns to stay in front. These campaigns have included a webinar series, marketing event initiatives, as well as major industry conferences and conventions. To drive interest and engagement, the client needed a B2B outbound call center to help.

Strong and aggressive competitors targeting the online retail industry require our client to establish and grow their market presence in a highly strategic and expedited way – and to be one step ahead. To do this, information is key to landing engagements. But how can critical insights be gathered in a cost-effective and highly productive manner? To do this, the client trusts VSA for telemarketing: List Updates, Lead Generation, Lead Qualification and Appointment & Webinar Setting. This involved:
• Keeping client database updated with up-to-the-minute information
• Informing decision makers of latest market changes
• Advancing the current reach of client to potential users

VSA demonstrates flexibility and scalability in adjusting to market situations for the client with positive outcomes. Recently three large online retailers added additional digital marketing agencies to their roster of preferred agencies for their franchisees. This opened up a significant opportunity for our client – from an agency “lock-in” to a situation where early stage influence in the decision process allowed VSA to step in on behalf of our client. To expand penetration quickly, VSA scaled up resources within two days’ notice and supported a quick strike to influence online stores that were in the beginning decision-making stage to work with our client. As demands vary from week to week for the client, VSA maintains consistent performance with speed and flexibility.

VSA is a premier telemarketing, lead generation, and appointment setting firm that excels in program creation and execution for clients with complex products and services that require customized prospecting methods. From healthcare and logistics to software and energy and more, we work across all industries and reach all levels of contacts to improve campaign and lead generation performance. For more information about how we work with clients, contact us or call 856-240-8100. Click here to visit our Resource Page to learn more.

Education


How does a Technology Solutions B2B Company drive new business and a 5-to-1 ROI in the education sector? Hire VSA!


About a year ago, VSA began working with a company that sells an integrated information system for schools that teach English Language Learners’. Our client’s focus is on providing powerful tools to help schools maximize student learning and performance. The platform organizes and analyzes English Language Learners performance, assessments and curriculum information. One of the biggest competitive advantages is that the data system allows administrators to implement a standard learning process across multiple classrooms and even schools within a large district. Principals can access student data anytime, anywhere with any device. But VSA’s client needed a B2B outbound call center to penetrate the market.

As most English Language Learner schools have vendors in place with long term contracts, it’s tough to “break in” unless our client stays competitive in this large field. Additionally, our client had never done any significant broad scale outreach. VSA launched a pilot program that expanded to 5 different campaigns. The objective was to leverage telemarketing to:
• Contact administrative officers, confirm titles and begin conversations
• Learn what current systems are in place and length of contract
• See what needs are not being met and offer an online demonstration to showcase how our client’s system operates
This deployment included List Updates, Lead Generation, Lead Qualification and Appointment Setting.

The campaigns have been so successful that the client has referred us to about four other divisions within the company. The client is now in the process of adding these other divisions, increasing the overall investment in VSA multi-fold. Additionally, we helped them
• Learn a great deal about the needs of various states, and how decisions are made, which is critical to the B2B buy cycle.
• Identify gaps and emphasize the strengths of our client’s system to keep our client competitive in a large field.
• Grow the sales pipeline that was at one time quite small and also increase the quality of the leads for the sales team.
• Generate a 5-to-1 ROI.

VSA is a premier telemarketing, lead generation, and appointment setting firm that excels in program creation and execution for clients with complex products and services that require customized prospecting methods. From healthcare and logistics to software and energy and more, we work across all industries and reach all levels of contacts to improve campaign and lead generation performance. For more information about how we work with clients, contact us or call 856-240-8100. Click here to visit our Resource Page to learn more.

Medical Billing & Technology


How does a Medical Billing & Technology B2B organization penetrate an ever-changing complex ecosystem of decision makers and yield a 10-to-1 ROI? Hire VSA!


For six years, VSA has worked with a medical billing technology company who sells into hospital based physician practices where the decision maker is found at the hospital, private practice, or other facility where medical services are performed. The client needed an outbound call center to navigate their B2B initiatives.

Healthcare practices and people are always changing. Hospitals are divesting, larger practices are buying smaller practices, and smaller practices are merging; therefore, contacts at those organizations are always changing. Decision makers who were the chief or Chairman of the department increasingly become the CFO of the practice or the Group President who may not practice at the hospital. Hospital names and practice names change as do competitors and structure of their contracts. To get control, they trust VSA with telemarketing: List Updates, Lead Generation, Lead Qualification and Appointment Setting.

These healthcare practice and personnel data changes require a strategic, investigative approach that can be replicated. Understandingly, this information is also virtually impossible for an internal team to gather and maintain. VSA addresses these challenges head-on, and our skilled representatives consistently:

• Enhance the integrity and accuracy of list by updating decision maker names, titles, locations
• Uncover inside information on the outsourced billing providers and practice management companies used, length of contract and receptivity to change
• Identify competitors, hospital/group mergers, trends towards multi-specialty groups, and regional trends
• Secure appointments for the sales team

VSA’s unique approach and methodology has allowed the client to

• increase effectiveness of campaigns
• get the edge on competitors by gathering data on those who are faltering, merging, or changing direction
• reap a 10-to-1 ROI by delivering 1 large hospital and 2 large healthcare centers (worth 10x the VSA investment)

VSA is a premier telemarketing, lead generation, and appointment setting firm that excels in program creation and execution for clients with complex products and services that require customized prospecting methods. From healthcare and logistics to software and energy and more, we work across all industries and reach all levels of contacts to improve campaign and lead generation performance. For more information about how we work with clients, contact us or call 856-240-8100. Click here to visit our Resource Page to learn more.

Software


How does a Software B2B Company feed the sales machine with highly qualified leads and yield a positive ROI? Hire VSA!


For six years, VSA has been working with a software company that helps manage assets for colleges and universities. The asset management software supports budgeting and depreciation; it tracks historical costs, and incorporates preventative maintenance expenses. Colleges and Universities are able to anticipate the most likely needed resources for the future, by relying on the VSA’s client’s historical database. Our client’s focus is on building the prospect pool and sales pipeline, and they needed a B2B outbound call center to help them find decision makers and get important firmographics that match the ideal prospective customer.

The market for any software program is constantly changing. The client keeps pace, or surpasses competition by continuously adding upgrades, and next generation cloud-based software. Universities and Colleges benefit from the client’s break-through and highly specialized add-on modules. With a keen focus on continuous technology improvements, the client didn’t have or want to invest in the internal resources to handle prospecting. To communicate its value proposition to the target market and feed leads to the sales team, the client trusts VSA with their telemarketing: List Updates, Lead Generation, Lead Qualification and Appointment Setting.

VSA consistently delivers to the client:

• The right decision makers and titles
• Insights on facility size and range classification
• High quality sales appointments
• A positive ROI

The partnership with VSA has continued and proved to be a critical and worthwhile ongoing investment for our client.

VSA is a premier telemarketing, lead generation, and appointment setting firm that excels in program creation and execution for clients with complex products and services that require customized prospecting methods. From healthcare and logistics to software and energy and more, we work across all industries and reach all levels of contacts to improve campaign and lead generation performance. For more information about how we work with clients, contact us or call 856-240-8100. Click here to visit our Resource Page to learn more.