At VSA, we are trained sales professionals specializing in business to business lead generation and sales appointment setting.
Our entire goal is to develop qualified sales leads for our clients, that will turn into revenue-producing sales.
Founder and CEO, Valerie Schlitt, started the firm in 2001 after 15 years in Fortune 100 companies.
- Valerie earned her BA from the University of Pennsylvania and her MBA from the Wharton School.
- Formerly a consultant with two national consulting firms, Valerie started her career in marketing management positions at American Express, Travelers and CIGNA.
- Valerie's focus area is in direct marketing where she worked with call centers to convert respondents from marketing campaigns into clients.
- Valerie brings her bottom-line focus to VSA, where the firm's goal is to achieve financial results for clients.
- Valerie serves on the Board of Directors of the Mid-Atlantic Chapter of the American Teleservices Association. She is also a member of the Philadelphia Direct Marketing Association, and the Wharton Alumni Association.
Amy Reinicker, Christopher Dunyak, Sarah Tambussi, and Susan Guattari along with Valerie form the core account management team. The entire management team continues to make teleprospecting calls for our clients so we are never removed from the core of our business. A group of qualified callers supports our outbound telemarketing initiatives, sets sales appointments and qualifies leads. Our staffing model allows us to expand and contract as your demand evolves.
- Each caller continues to receive ongoing training on phone prospecting skills.
- Our team is comprised mainly of management-level individuals who have chosen to step out of the corporate world for personal reasons - an extremely talented work pool.
- Our team's previous work backgrounds include business services, legal, IT, financial, retail and chemical, among others.
Sharon Schwalm and Michelle Angelastro are another force behind VSA's prospecting success.
- VSA writes effective direct mail letters to businesses, often preceding our calling efforts.
- Our newsletters and drip mailings keep clients' names in front of prospects on a regular basis.
- Our custom-researched mailing lists enable clients to target specific prospects.

